Assistant Director of Sales

  • Department:
    Sales, Marketing and Reservations
  • Position Commitment:
    Full Time
  • Funding Source:
  • Location/Hotel:
  • Vacancy Reference:
  • Vacancy Start Date:
    2 February 2018
Funding Source:
  • The Grand York

The award-winning Grand Hotel & Spa in York is Yorkshire's only 5-star hotel & boasts 107 luxury bedrooms & invigorating Spa within its Edwardian building. The perfect destination for Spa Days or Spa breaks in Yorkshire, offering the very best in traditional English style and service, set off with a friendly Yorkshire welcome.  Our guests can experience the luxury, opulence and style of the golden age of travel at The Grand Hotel & Spa, housed in the iconic former headquarters of the North Eastern Railway Company. The brand new Rise restaurant, terrace and bar offers modern cuisine across a new ‘small plate’ concept, allowing guests to enjoy a feast of sharing dishes in an immersive and social dining experience. And the amazing Hudson's restaurant- has recently been awarded 3 AA Rosettes for culinary excellence.

Assistant Director of Sales

Due to the £15M expansion programme we are now looking for a Assistant Director of Sales to join our team!

Being a key part of the Splendid family, all our team members need to be able to commit to:

  • Being the Best;
  • Making Responsible Decisions;
  • Keeping Promises;
  • Treating others, the Way They Would Like to Be Treated;
  • Continually Challenge Yourself and Each other.

Position Purpose

As Assistant Director of Sales you will support the Director of Sales in pro-actively driving new business to the hotel with overall accountability for meeting and event sales. Responsible for a team of 6 with 3 direct reports including Events Manager, Sales Researcher and Sales Coordinator.

The role will be predominantly field based targeting new business, prospecting and qualifying new leads and find new opportunities through telephone and face to face sales calls. You will be expected to create, and implement, an effective sales plan to support the overall commercial strategy.

As Assistant Director of Sales your direct reports will include an Events Manager, Sales Researcher and Sales Coordinator, where you will coach and develop, conduct 1:1s, setting objectives and ensure they are commercially focussed.

The overall “role purpose” is to achieve a consistent pipeline of M&E sales opportunities which converts quickly and at the desired conversion rate. You will be an ambassador of The Grands status as “A Palace of Business” and will spend 70% of your time out of the hotel both regionally and nationally.

As Assistant Director of Sales you will also be required to support and step in for the Director of Sales at senior management meetings and events.

Key Responsibilities

  • Significantly grow meeting and event business which incorporates conferences, banqueting, weddings and Christmas.
  • Significantly grow revenue per square metre for meeting space.
  • Consistently have a full and fast flowing pipeine of M&E business.  
  • Significantly impact and grow meeting room occupancy.
  • Lead a peak performing sales team that delivers results.

Person Specification

Ideal characteristics:

  • A natural “go getter” of business, born motivator, upbeat and enthusiastic.
  • A self-motivated, driven, results orientated and proactive attitude.
  • Displays high integrity and honesty.

Knowledge, Skills and Abilities:

  • Has a strong understanding of meeting and event sales, either from hotel background or agency background.
  • Exceptional communication skills, both verbally and written.
  • Proven experience of delivering new business
  • The ability to build relationships quickly
  • Collaboration and team work
  • Ability to lead, manage and develop a team of driven and ambitious individuals.
  • Full, clean driving licence.

Experience of Opera and Salesforce preferred, however not essential.

A background of luxury hotel sales would be advantageous.

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The Grand Hotel & Spa York
Grand Hotel, York, Yorkshire, United Kingdom, YO1 6GD
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