Senior Marketing & PR Executive

  • Department:
    Sales, Marketing and Reservations
  • Position Commitment:
    Full Time
  • Funding Source:
  • Location/Hotel - click here for more information on the property:
  • Vacancy Reference:
  • Vacancy Start Date:
    4 July 2018
Funding Source:
  • The Grand York

The award-winning Grand Hotel & Spa in York is Yorkshire's only 5-star hotel & boasts 207 luxury bedrooms & invigorating Spa within its Edwardian building. The perfect destination for Spa Days or Spa breaks in Yorkshire, offering the very best in traditional English style and service, set off with a friendly Yorkshire welcome.  Our guests can experience the luxury, opulence and style of the golden age of travel at The Grand Hotel & Spa, housed in the iconic former headquarters of the North Eastern Railway Company. The brand new Rise restaurant, terrace and bar offers locally sourced contemporary cuisine allowing guests to enjoy a feast of dishes in an immersive and social dining experience. And the amazing Hudson's restaurant- has recently been awarded 3 AA Rosettes for culinary excellence.

Marketing & PR Manager

Being a key part of the Splendid family, all our team members need to be able to promise to:

  • Being the Best;
  • Making Responsible Decisions;
  • Treating others, the Way They Would Like to Be Treated;
  • Continually Challenge Yourself and Each Other.

Position Purpose

  • Reporting into the Director of Marketing, the Senior Marketing and PR Executive will be responsible for developing and delivering marketing plans in-line with agreed KPIs and objectives. They will manage and develop the Marketing Executive, whilst also being the first port of call for any marketing enquiries internally and externally.
  • This position would suit someone looking to gain more responsibility, perhaps you're in your first marketing role and ready to take the next step on your career journey, working to manager level

Key Responsibilities

  • Develop, own and implement marketing plans.
  • To develop and manage the Marketing Exec.
  • Build and develop relationships with key journalists in order to secure local press coverage in key titles
  • To build excellent relationships with external agencies and become the day to day contact.
  • Manage all internal and external collateral needs to ensure brand consistency.
  • Become the first point of contact in responding to all requests and queries.
  • To manage and maintain the website
  • Grow The Grand‘s database to increase revenue from email marketing.
  • To grow social comuinties and manage social advertising

Person Specification


  • Enthusiastic and .self-motivated with proven experience of creating and delivering marketing plans.
  • Confident communicator who is able to develop relationships at all levels.
  • Excellent attention to detail and strong copywriter.
  • High level of understanding of the luxury industry.
  • Enthusiastic about social media and an avid user.
  • Excellent level of digital experience and capable of managing campaigns.
  • Looking for growth and challenge within their career


  • Experience of managing marketing personnel  
  • Marketing background in luxury industry from either in-house or agency side
  • Good mix of digital and traditional experience

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The Grand Hotel & Spa York
Grand Hotel, York, Yorkshire, United Kingdom, YO1 6GD
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